Building in public

The blog

A 63-year-old who calls himself an internet idiot — with 40 years in business — documenting how 997Website gets built. Honest posts. No fluff. If it helps one owner pick up the phone, it worked.

• March 24, 2026 You Won't Like It. You'll Love It. No polish for the camera — just the story of a guy who learned the web late and refused to shut up about what small business owners actually need.

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