Why are you paying $5,000 for a website that takes 12 weeks?
A real 7-page contractor website. $997. Built in 5 business days. You own the code. Hate it after 90 days? Walk away with a $15,000-quality website. No contract on the monthly.
— Kip Lee · Savannah, GA · 40 years in home improvement · Two-time Inc. 500 · SBA Small Business of the Year
Here's what the agency model actually looks like once you do the math.
Whether you're a one-truck remodeler or a $20M operator, the numbers tell the same story: you're paying for the agency's overhead, not for results.
Small / Mid-sized agency
Then $1,500–$4,000/mo for ongoing SEO and content. By trade: roofers $1,500–$4K, remodelers $1,500–$3,500, custom home builders $2K–$5K/mo. Site audits another $2,500–$3,500 upfront. 12-week build is standard. Stock photos, template with your logo on it. (Sources: SEOPricing.co, MDMMarketing.io, Blue Corona/RYNO published rates.)
The enterprise crowd — Scorpion, Hatch, Surefire Local
Setup fees of $5,000–$50,000. 12–24 month contracts with steep early-termination penalties. And here's what they don't tell you upfront with Scorpion: you don't own your website. It's built on their proprietary CMS. If you leave, you can't take it — you start over from scratch. (Verifiable across multiple Scorpion comparison sites.)
I've watched this happen to contractors I sold alongside for 40 years. A contractor's website doesn't need to cost more than a decent set of tires. It needs to load fast. Show up at the top of Google when somebody in your town searches your trade. Tell the truth about who you are. That's the whole job.
Everything else is the agency upselling you on services they invented to justify a monthly retainer — and locking you into a CMS you can't take with you when you figure out the game.
What $997 actually buys. No asterisks.
One-time build fee. Everything below is included. Ask any agency to match it line for line.
Home, About, Services, Reviews, Gallery, Contact, plus one custom page for what your business actually needs. Not a template with your logo on it.
Your domain. Your files. Your site. After year one you can pack up and host it anywhere. No "we keep your data if you leave" games.
Not 12 weeks. Survey and photos in Monday, site live Friday of the following week. We've done this hundreds of times.
The thing 90% of "SEO agencies" charge $400/month for and never actually do. Built into your site the day it launches. Google can read your business correctly from minute one.
We claim it and configure it so you show up at the top of Google's local results when somebody in your town searches your trade. Done at build, not as an upsell.
Loads in under 2 seconds on a phone. Real-world Lighthouse score 90+. Most contractor sites take 8+ seconds to load — they lose Google rankings while sitting still. We tune to the bone before delivery.
Properly wired form, anti-spam, leads land in your inbox AND in the Black Book CRM the moment they hit submit. Not a glorified Mailto link.
Hate it after 90 days? You walk with the files. The domain. The content. I hand you a $15,000-quality website and shake your hand.
$100/mo keeps your website online. Hosting, SSL, domain renewal, security monitoring — the infrastructure that keeps your site alive. Tawny is not part of the $100/mo. She's a separate tier — Lead Machine ($997/mo) or higher in the pricing table below. The Black Book CRM is free with any paid monthly tier. The $100/mo is purely keep-the-lights-on.
And here's what $997 actually looks like.
Real sites. Real businesses. Every one built in 5 business days for the same flat $997. Tap any of them.
The day I knew Tawny was different.
Tawny is the AI Accountability Manager that runs the back end of the Lead Machine. I built her because I needed something that could think about a contractor's numbers — not just chat.
So I tested her with a question I've asked thousands of contractors and sales reps over 40 years:
Every contractor I've ever asked gets it wrong on the first try. They pick the $10,000 job. Bigger gross, looks better on paper.
The right answer? It depends on how long each one takes. Profit per crew day is what matters. A $10K job that takes 5 days = $1,000/day. An $8K job that takes 1 day = $3,200/day. Time is the one asset you can't buy more of.
I asked Tawny. She got it wrong the first time — same as every contractor I've ever asked. I corrected her once. She got it right and then she generalized the lesson into a system metric: "Tawny should track gross profit per crew day by lead source."
Who actually built this.
I'm Kip Lee. 40 years selling home improvement — sunrooms, windows, replacements, the trades I came up in. Savannah, Georgia. DMA 103 — one of the smallest media markets in the country. I built a sunroom and window company called Coastal Empire Exteriors that out-ranked operators in markets ten times my size.
Tawny is what made this thing possible. She's a brain dump of everything I learned from seven masters who shaped how I sell, market, and run a business. If you've been listening to these names since 1986 like I have, you already know what this is:
- Inc. 500 — two-time honoree
- Qualified Remodeler Top 500 — four times
- Replacement Contractor 100 — four times
- SBA Small Business of the Year
- Cover feature, Replacement Contractor magazine, Sept 2003 (byline by the late Jim Cory)
- Four Seasons Sunrooms — one of the largest dealers nationally, #1 in the Southeast
And here's the part that matters more than any list: Kevin Booth at ArmorGuard Exteriors in Jacksonville — one of the largest Gutter Helmet dealers in the country — is on this system right now. He's on a free + rev-share deal because I trust him and he trusts the system. That's the model I want with everyone serious enough to read this far.
Don't take my word for it.
The trade press has written about my work for years. Four citations anyone can read right now:
Don't take my word for it. Ask her yourself.
Tawny answers in real time. Her words, not mine. Two ways to meet her — pick whichever feels natural.
Talk to her live
Browser voice demo on myEASysystem. Five minutes, no signup, hear her voice and her thinking.
Open the voice demo →Text her on Telegram
The way I talk to her every day. No new app to learn — push-to-talk like you'd text your GM.
Message @raindogtawny →Pick your tier. All numbers up front.
One-time build fee is $997 across every tier. Then pick how much machine you want behind it. The Black Book CRM is free with any paid monthly tier. Cancel the monthly anytime after year one.
| Tier | Monthly | What you get |
|---|---|---|
| Parked | $100/mo | Website live + hosting + SSL + domain renewal + security. Just keep it running. Take your code and go after year one. |
| The Works | $997/mo | Parked plus the content engine — 3x weekly AI blog, automated social, monthly newsletter, local SEO maintenance, ongoing schema and listing tuning. What agencies charge $5K–$10K/mo for. |
| Lead Machine | $997/mo | 11 AI employees running your front office — Carrie answers your phones 24/7, Tawny tracks the team, drip emails, drip texts, drip calls, automated review requests, geo-fenced ads, permit-data targeting. For dealers who already have a website. |
| Bundle ★ | $1,795/mo | The Works + the Lead Machine. The full operator package. Standalone math is $1,994/mo — bundle saves you ~$200. Most dealers land here. |
| Tawny AM Direct | $2,495–$4,995/mo | The Bundle plus Tawny in your pocket — push-to-talk PWA on your phone, team walkie-talkies, daily standup recap, end-of-day numbers in your ear. Most operators run her on Telegram and never need the walkie-talkies. But when you do, she's there. Price tracks team size:
$2,495/mo — Solo operator (1 seat)$2,995/mo — Small team (2–3 seats)$3,495/mo — Mid team (4–6 seats)$3,995/mo — Large team (7–11 seats)$4,995/mo — XL team (12–20 seats)
|
| Custom / Enterprise | Let's talk | For $5M+ operators, multi-location, multi-brand, or bespoke integrations around your existing stack. We design the system around what you already have. The big agencies want $20K–$30K/mo to deliver less. Call me directly. If you're at this scale, you already know it doesn't fit a pricing table. |
Cancel the monthly anytime after year one. Hate the build in the first 90 days? Walk with a $15K website. No phone-for-quote. No "starting at." The numbers above are the numbers.
Hate it in 90 days? Walk away with a $15,000 website.
I make the exit easy. Don't like it after 90 days? I hand you the files. The code is yours. The content is yours. The domain is yours. Take it to any host on the planet. No questions, no lock-in, no "you leave we keep everything" games.
I've been selling home improvement for 40 years. I know what a qualified lead looks like. I know what a booked appointment is worth. I'm not selling you software. I'm betting my reputation — because I already know it works.
Kipling Lee
Founder · 997Website.com · myEASysystem
Two-time Inc. 500 · SBA Small Business of the Year · Savannah, GA
The five questions every contractor asks.
How much does this really cost?
$997 one-time build fee. Then $100/month for hosting, SSL, domain renewal, and security. That's the floor. The bigger tiers ($997, $1,795, $2,495–$4,995) are optional upgrades you choose when you want more — never forced. Cancel the monthly anytime after year one. No phone-for-quote. The numbers on this page are the numbers.
Is Tawny included in the $997 build?
No. The $997 is the website build — code, schema, Google Business setup, contact form, the 90-day guarantee. Tawny is a separate monthly tier (Lead Machine $997/mo or higher). I'm calling this out specifically because some marketing copy in the past implied she was included, and that was wrong. We pulled it. The pricing table above is the truth.
What kind of businesses can use it?
Any small business — roofing, HVAC, plumbing, remodeling, gutter helmet dealers, sunrooms, replacement contractors, auto repair, chiropractors, dentists, landscaping, electricians, pool builders, law firms, insurance agencies, restaurants, salons, gyms. If you need a professional website that gets found on Google, we build it in 5 business days.
How long does it take to build?
5 business days after I get your completed survey and photos. You get a 7-page professional site with schema, mobile optimization, Google Business setup, domain, SSL, and a properly-wired contact form — all included at the $997 build. Survey in Monday, site live Friday of the following week.
Do I own my website?
Yes. You own it forever. If you cancel the monthly hosting after year one, I hand you the files. No lock-in, no hostage situations, no "you leave we keep everything" games. Compare that to Scorpion, where you literally cannot take your site with you when you leave — it's built on their proprietary CMS. With me, the code is yours from day one.
Volume for vanity. Profit for sanity.
I take a small number of new dealers per month so each one gets built right. If you've read this far, you already know whether this is for you. Pick up the phone or hit the button.
— Kip Lee, Savannah, GA