Kip Lee, founder of 997Website.com
Built by an operator, not an agency

Why are you paying $5,000 for a website that takes 12 weeks?

A real 7-page contractor website. $997. Built in 5 business days. You own the code. Hate it after 90 days? Walk away with a $15,000-quality website. No contract on the monthly.

Start your $997 build → (855) 532-7550

— Kip Lee · Savannah, GA · 40 years in home improvement · Two-time Inc. 500 · SBAC Small Business of the Year

Real Business. Real Website. Same Day.

From Hidden Local Gem to Open for Business — Fast.

Kim had the skill. We built the digital front door.

Kim’s Alterations had the shop, the skill, and customers who already loved her work. She just did not have a real website, CRM, or digital lead path.

Kip walked into Kim’s Alterations in Savannah for embroidery help after nobody else could turn his order around in time. Kim did it — 10 shirts in 5 days, including digitizing the logo.

She had the shop. She had the skill. She had the word-of-mouth. What she did not have was a way for new customers to find her, trust her, and contact her online.

So we fixed it. Not theory. Not agency fluff. Not a six-month project. By the end of the day, Kim had a digital front door.

Kim's Alterations storefront on Largo Dr, Savannah — look for our sign from the road

That is what 997Website is built for. We find the hidden value, build the digital front door, and get you moving fast. From invisible to open for business — fast.

See Kim’s Website Get Your $997 Website

By end of day, Kim had:

  • A clean local domain
  • A professional website
  • A simple CRM
  • A clear offer
  • A blog plan
  • A stronger Google foundation
  • A way for new customers to find her, trust her, and contact her
The experience we built for Kim

No forms. No software. Kip made the website. She got the link. That was it.

Best place to start
50%+

Get back the website traffic you already paid for.

The EASy Pixel names anonymous visitors — email, phone, address — and drops them into your CRM as leads. $499/mo · up to 2,500 named leads a month. We install it. You own the data.

See The EASy Pixel →

Here's what the agency model actually looks like once you do the math.

Whether you're a one-truck remodeler or a $20M operator, the numbers tell the same story: you're paying for the agency's overhead, not for results.

Small / Mid-sized agency

$5,000–$15,000 to build

Then $1,500–$4,000/mo for ongoing SEO and content. By trade: roofers $1,500–$4K, remodelers $1,500–$3,500, custom home builders $2K–$5K/mo. Site audits another $2,500–$3,500 upfront. 12-week build is standard. Stock photos, template with your logo on it. (Sources: SEOPricing.co, MDMMarketing.io, Blue Corona/RYNO published rates.)

The enterprise crowd — Scorpion, Hatch, Truvolv, Surefire Local

$3,000–$25,000+ / month

Setup fees of $5,000–$50,000. 12–24 month contracts with steep early-termination penalties. And here's what they don't tell you upfront with Scorpion: you don't own your website. It's built on their proprietary CMS. If you leave, you can't take it — you start over from scratch. (Verifiable across multiple Scorpion comparison sites.)

I've watched this happen to contractors I sold alongside for 40 years. A contractor's website doesn't need to cost more than a decent set of tires. It needs to load fast. Show up at the top of Google when somebody in your town searches your trade. Tell the truth about who you are. That's the whole job.

Everything else is the agency upselling you on services they invented to justify a monthly retainer — and locking you into a CMS you can't take with you when you figure out the game.

What $997 actually buys. No asterisks.

One-time build fee. Everything below is included. Ask any agency to match it line for line.

1.
A real 7-page mobile site.

Home, About, Services, Reviews, Gallery, Contact, plus one custom page for what your business actually needs. Not a template with your logo on it.

2.
You own the code.

Your domain. Your files. Your site. After year one you can pack up and host it anywhere. No "we keep your data if you leave" games.

3.
Live in 5 business days.

Not 12 weeks. Survey and photos in Monday, site live Friday of the following week. We've done this hundreds of times.

4.
Schema markup, properly installed.

The thing 90% of "SEO agencies" charge $400/month for and never actually do. Built into your site the day it launches. Google can read your business correctly from minute one.

5.
Google Business Profile setup.

We claim it and configure it so you show up at the top of Google's local results when somebody in your town searches your trade. Done at build, not as an upsell.

6.
Mobile-first build, page-speed tuned.

Loads in under 2 seconds on a phone. Real-world Lighthouse score 90+. Most contractor sites take 8+ seconds to load — they lose Google rankings while sitting still. We tune to the bone before delivery.

7.
Contact form + lead pipeline.

Properly wired form, anti-spam, leads land in your inbox AND in the Black Book CRM the moment they hit submit. Not a glorified Mailto link.

8.
90-day money-back guarantee.

Hate it after 90 days? You walk with the files. The domain. The content. I hand you a $15,000-quality website and shake your hand.

And then the monthly — read this carefully

$100/mo keeps your website online. Hosting, SSL, domain renewal, security monitoring — the infrastructure that keeps your site alive. Tawny is not part of the $100/mo. She's a separate tier — Lead Machine ($997/mo) or higher in the pricing table below. The Black Book CRM is free with any paid monthly tier. The $100/mo is purely keep-the-lights-on.

Tawny — AI Accountability Manager
Meet Tawny · AI Accountability Manager

The day I knew Tawny was different.

Tawny is the AI Accountability Manager that runs the back end of the Lead Machine. I built her because I needed something that could think about a contractor's numbers — not just chat.

So I tested her with a question I've asked thousands of contractors and sales reps over 40 years:

"Would you rather have a $10,000 job at 50% gross margin, or an $8,000 job at 40% gross margin?"

Every contractor I've ever asked gets it wrong on the first try. They pick the $10,000 job. Bigger gross, looks better on paper.

The right answer? It depends on how long each one takes. Profit per crew day is what matters. A $10K job that takes 5 days = $1,000/day. An $8K job that takes 1 day = $3,200/day. Time is the one asset you can't buy more of.

I asked Tawny. She got it wrong the first time — same as every contractor I've ever asked. I corrected her once. She got it right and then she generalized the lesson into a system metric: "Tawny should track gross profit per crew day by lead source."

I've sold alongside hundreds of contractors. Tawny caught on faster than any human ever did. That's the moment I knew this wasn't a chatbot. It was an employee.

Who actually built this.

I'm Kip Lee. 40 years selling home improvement — sunrooms, windows, replacements, the trades I came up in. Savannah, Georgia. DMA 103 — one of the smallest media markets in the country. I built a sunroom and window company called Coastal Empire Exteriors that out-ranked operators in markets ten times my size.

Tawny is what made this thing possible. She's a brain dump of everything I learned from seven masters who shaped how I sell, market, and run a business. If you've been listening to these names since 1986 like I have, you already know what this is:

Chris VossGino WickmanJoe TalmonDave YohoRich HarshawTim MuschRick Grosso
The credentials, for what they're worth:
  • Inc. 500 — two-time honoree
  • Qualified Remodeler Top 500 — four times
  • Replacement Contractor 100 — four times
  • SBAC Small Business of the Year
  • Cover feature, Replacement Contractor magazine, Sept 2003 (byline by the late Jim Cory)
  • Four Seasons Sunrooms — one of the largest dealers nationally, #1 in the Southeast

And here's the part that matters more than any list: Kevin Booth at ArmorGuard Exteriors in Jacksonville — one of the largest Gutter Helmet dealers in the country — is on this system right now. He's on a free + rev-share deal because I trust him and he trusts the system. That's the model I want with everyone serious enough to read this far.

Don't take my word for it.

The trade press has written about my work for years. Four citations anyone can read right now:

Rich Harshaw · Level 10 Contractor
"One of the top sunroom companies in the country despite being in one of the smallest markets."
Journal of Light Construction
"Point of Pride" — extensive case study on the sunroom-tour model that generated about $3M in sales.
Harshaw · Radio & TV samples
My Coastal Empire TV commercials are still featured as sample work on Harshaw's services page. The old tagline — "We Take The Risk Out Of Home Improvement" — became today's myEASysystem version: "We Take The Risk Out Of Marketing."
Savannah Morning News · 2007
Listed as owner & CEO of Coastal Empire Exteriors, speaking at the CEO Lecture Series Luncheon at First City Club.
Tawny — AI Accountability Manager

Don't take my word for it. Ask her yourself.

Tawny answers in real time. Her words, not mine. Two ways to meet her — pick whichever feels natural.

Talk to her live

Browser voice demo on myEASysystem. Five minutes, no signup, hear her voice and her thinking.

Open the voice demo →

Text her on Telegram

The way I talk to her every day. No new app to learn — push-to-talk like you'd text your GM.

Message @raindogtawny →

Watch her get put on the spot

Sam Demaio interviewed Tawny live — his post, his page, unedited.

Pick your tier. All numbers up front.

One-time build fee is $997 across every tier. Then pick how much machine you want behind it. The Black Book CRM is free with any paid monthly tier. Cancel the monthly anytime after year one.

TierMonthlyWhat you get
Parked $100/mo Website live + hosting + SSL + domain renewal + security. Just keep it running. Take your code and go after year one.
The Works $997/mo Parked plus the content engine — 3x weekly AI blog, automated social, monthly newsletter, local SEO maintenance, ongoing schema and listing tuning. What agencies charge $5K–$10K/mo for.
Lead Machine $997/mo 11 AI employees running your front office — Carrie answers your phones 24/7, Tawny tracks the team, drip emails, drip texts, drip calls, automated review requests, geo-fenced ads, permit-data targeting. For dealers who already have a website.
Bundle ★ $1,795/mo The Works + the Lead Machine. The full operator package. Standalone math is $1,994/mo — bundle saves you ~$200. Most dealers land here.
Tawny AM Direct $2,495–$4,995/mo The Bundle plus Tawny in your pocket — push-to-talk PWA on your phone, team walkie-talkies, daily standup recap, end-of-day numbers in your ear. Most operators run her on Telegram and never need the walkie-talkies. But when you do, she's there. Price tracks team size:
$2,495/mo — Solo operator (1 seat)
$2,995/mo — Small team (2–3 seats)
$3,495/mo — Mid team (4–6 seats)
$3,995/mo — Large team (7–11 seats)
$4,995/mo — XL team (12–20 seats)
Custom / Enterprise Let's talk For $5M+ operators, multi-location, multi-brand, or bespoke integrations around your existing stack. We design the system around what you already have. The big agencies want $20K–$30K/mo to deliver less. Call me directly. If you're at this scale, you already know it doesn't fit a pricing table.

Cancel the monthly anytime after year one. Hate the build in the first 90 days? Walk with a $15K website. No phone-for-quote. No "starting at." The numbers above are the numbers.

Fifteen designs to start from.

I've built a stable of designs across trades — gutter helmet, remodeling, HVAC, chiropractic, professional services, more on the way. Some are clean. Some still need work — I'll tell you which honestly when you're picking one. Pick what fits your business and we make it yours, or commission a fully custom build at the same $997 starting point.

Browse the 15 designs →

Hate it in 90 days? Walk away with a $15,000 website.

I make the exit easy. Don't like it after 90 days? I hand you the files. The code is yours. The content is yours. The domain is yours. Take it to any host on the planet. No questions, no lock-in, no "you leave we keep everything" games.

I've been selling home improvement for 40 years. I know what a qualified lead looks like. I know what a booked appointment is worth. I'm not selling you software. I'm betting my reputation — because I already know it works.

Kipling Lee
Founder · 997Website.com · myEASysystem
Two-time Inc. 500 · SBAC Small Business of the Year · Savannah, GA

The five questions every contractor asks.

How much does this really cost?

$997 one-time build fee. Then $100/month for hosting, SSL, domain renewal, and security. That's the floor. The bigger tiers ($997, $1,795, $2,495–$4,995) are optional upgrades you choose when you want more — never forced. Cancel the monthly anytime after year one. No phone-for-quote. The numbers on this page are the numbers.

Is Tawny included in the $997 build?

No. The $997 is the website build — code, schema, Google Business setup, contact form, the 90-day guarantee. Tawny is a separate monthly tier (Lead Machine $997/mo or higher). I'm calling this out specifically because some marketing copy in the past implied she was included, and that was wrong. We pulled it. The pricing table above is the truth.

What kind of businesses can use it?

Any small business — roofing, HVAC, plumbing, remodeling, gutter helmet dealers, sunrooms, replacement contractors, auto repair, chiropractors, dentists, landscaping, electricians, pool builders, law firms, insurance agencies, restaurants, salons, gyms. If you need a professional website that gets found on Google, we build it in 5 business days.

How long does it take to build?

5 business days after I get your completed survey and photos. You get a 7-page professional site with schema, mobile optimization, Google Business setup, domain, SSL, and a properly-wired contact form — all included at the $997 build. Survey in Monday, site live Friday of the following week.

Do I own my website?

Yes. You own it forever. If you cancel the monthly hosting after year one, I hand you the files. No lock-in, no hostage situations, no "you leave we keep everything" games. Compare that to Scorpion, where you literally cannot take your site with you when you leave — it's built on their proprietary CMS. With me, the code is yours from day one.

Volume for vanity. Profit for sanity.

I take a small number of new dealers per month so each one gets built right. If you've read this far, you already know whether this is for you. Pick up the phone or hit the button.

Start your $997 build → (855) 532-7550

— Kip Lee, Savannah, GA

T
Tawny ● Online now
⏱ 5:00 free with Tawny