You Won't Like It. You'll Love It.

I'm 63 years old. I've called myself an internet idiot more than once — not because I'm proud of ignorance, but because I'm done pretending tech was built for people like me first. It wasn't. I learned anyway.

I've got about 40 years in business — sales, operations, getting burned by advertisers, watching owners throw money at half-measured marketing and pray. I made INC 500 three years running. I've been on magazine covers and on stages with people who run real companies, not slide decks. None of that was a website. This is.

997Website.com is where I'm pouring that experience into something you can actually use: a professional site for $997, done fast, with none of the "$5k and three months" nonsense that keeps small business off the web.

Why document it here?

Because the process is the product. If I can't explain what I'm doing in plain English, I shouldn't sell it to you. This blog is the running log: what's working, what's awkward, what I'd do differently if I weren't stubborn — and what never changes (people still buy from people they trust).

You might not like hearing that your competition is already getting the call while you're still "thinking about a website." Fair. I'd rather offend you into action than comfort you into another year of invisibility.

You won't like how direct this is. You'll love that someone finally said it out loud.

What to expect

Short posts. Real numbers when I can share them. Lessons from decades on the road and from the last stretch of learning AI, automation, and how to ship without a room full of developers. If you're a contractor, a retailer, or anyone who runs a real business and treats the internet like a foreign country — you're the reader I wrote this for.

Stick around. Or don't, and watch your competitor's phone ring. Either way, I'm still building.

— Kipling Lee
Savannah, GA · 997Website.com